We partnered with Josh and Adam to rebrand their plant-based, dairy-free cheese company from Nuttin’ Ordinary to Shire’s Naturals, capturing the essence of the Monadnock region’s natural beauty and rich heritage. The new identity features a blend of neutrals and bold, traditional colors that reflect the wholesome ingredients. Our design highlights the company’s commitment to combining time-honored fermentation artistry with modern techniques, resulting in a new logo, packaging for cheese tubs, frozen ravioli packaging, single-serve cheese pouches, sell sheets, and a user-friendly e-commerce website. This rebrand positions Shire’s Naturals as a distinctive and quality-driven choice in the plant-based market.