Jobin Design is a full service graphic design studio specializing in brand development and packaging design. We also offer digital photography services – an ideal partner to graphic design in the packaging world.

Tag Archives: brand structure

Building a Brand Architecture

It is not uncommon in today’s retail world to find a “brand name” label in a variety of different stores. Ralph Lauren, for example, can be found at high-end retailers such as Bergdorf Goodman’s, mid-market retailers like Macy’s, and even at an off-price retailer such as TJMaxx. For the mid-market or off-price consumer, it’s an […]