Jobin Design is a full service graphic design studio specializing in brand development and packaging design. We also offer digital photography services – an ideal partner to graphic design in the packaging world.

Category Archives: Branding

What is a Brand?

When clients ask us to develop a brand for them, it often brings into focus that the word “brand” means different things to different people. Many people use the word brand interchangeably with the word logo and view them as one in the same. The fact of the matter is that your brand is much […]

Building a Brand Architecture

It is not uncommon in today’s retail world to find a “brand name” label in a variety of different stores. Ralph Lauren, for example, can be found at high-end retailers such as Bergdorf Goodman’s, mid-market retailers like Macy’s, and even at an off-price retailer such as TJMaxx. For the mid-market or off-price consumer, it’s an […]